Let’s start off with a little history of Howlin’ Rays.
The story of Howlin’ Ray’s isn’t just about a restaurant; it’s about love—for the people in our lives… and the dishes that bring us together. Growing up in Los Angeles, Johnny Ray Zone paid his dues in the kitchen under chefs such as Thomas Keller, Gordon Ramsay and Nobu Matsuhisa. It wasn’t until a trip to Nashville that the Howlin’ Ray’s concept would begin to form…On a fateful day in 2014, during a stage at Chef Sean Brock’s restaurant Husk in Tennessee, a local chef introduced Johnny to a dish that would transform his focus on food: Nashville hot chicken. It was love at first bite! When he returned to LA, Johnny brought home tales of all he’d experienced. Before long, he and Amanda ventured back to Nashville—and the hot chicken tour was born. They dug into the hot chicken scene there, learning about the people, the culture and the dish.Via – Howlin’ Rays
The shoe collaboration with Adidas LA dropped January 23rd. It’s a part of the collection of the Campus 80’s silhouette sneakers. They are available on the Adidas App, selective retail stores and at the Howlin’ Rays location in Pasadena. Limited Amount
Check out the Launch Party for this epic release.
Details are everything and this shoe has that and more. They remind me of Adidas Samoa , which back in middle school I had every pair with the matching sweat suit. They are comfortable fit and very roomy. The shoes are surprisingly light and the material is thick! Lastly I love the fact that the colors match Howlin’ Ray restaurant theme of both the Chinatown and Pasadena location.
Full description below….
Looking to invoke the style and flaire of the LA staple, the Campus 80s dons a Cream Base offset by the Black and Red accents throughout. Notable details include the Black leather contrasting tongue placed alongside the Cream base. You will also find Red stitching alongside the Black tongue as well as a matching leather sock liner. Thin nylon laces, golden dubraes that read “Howlin’ Ray’s” and glossy Red detailing that take care of areas such as the Three Stripes branding and restaurants’ name done in a checkerboard style typeface along the heel are also in play. Lastly, the sneaker comes with a custom chicken silhouette hang tag and translucent outsoles that house “Howlin’ Ray’s” on them.Via Kicks on Fire
What’s the cost for a pair?
The shoe cost is $120 and I had the honor to receive on of the first shoes before the launch date. Here is the unboxing of them below. By the way, I can’t wait to to get my hands on sandwich and tenders while styling in the sneakers. Will keep you posted on that on here and on my Instagram.